A picture shows the Ferrero plant in Alba on May 17, 2014 during the celebrations marking the 50th anniversary of Nutella, the chocolate hazelnut spread made by Ferrero in Alba, northern Italy. The first pot of the addictive mix was made in Alba in northwest Italy in April 1964. The anniversary celebrations begin in Alba and events are also being planned in 50 countries, including Canada, Germany, Russia and the United Arab Emirates, ending with a concert in New York on Monday. AFP PHOTO / GIUSEPPE CACACE (Photo credit should read GIUSEPPE CACACE/AFP/Getty Images)